UI/UX DESIGNER

POURNIMA BALASUBRAMANIAN

believes in the power of Good User Experience.

7+ years of experience in designing intuitive interfaces for user-centered digital solutions. Passionate about using Tech & Design for creative problem solving.

EXPERTISE

UX Strategy

Design Thinking

Interaction Design

User Research


RECENT EXPERIENCE

UI/UX Designer

Home Depot
Canada

RETAIL/ E-COMMERCE


How we optimized the checkout experience for Home Depot's online customers to reduce user frustration and checkout abandonment.

Product Strategy, Information Hierarchy, Interaction Design, Visual Design, User Testing



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RETAIL/ E-COMMERCE


How we reduced 200 minutes of customer service calls and customer concerns by designing a digital feature to return products purchased online

User Research, Design Strategy, Interactive Prototyping, Visual Design



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MOBILITY


How we designed an application service to reduce friction in commute for frontline workers during the COVID-19 pandemic

Product Strategy, Visual Design, Onboarding Documentation, Usability Testing



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REAL ESTATE


How a mobile first approach to website design led to better usability, brought 43% more organic traffic and 5X more conversion clicks.

Mobile UX, Brand Identity



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